Personal Branding

We will start this article with a word "branding". One word that has a very broad sense. Not many people understand what the meaning of branding and the process of its formation.

According to the dictionary, "brand" means a brand, but branding is a process that is more than just a brand. "Branding" is the process of forming a perception that without us knowing it, our everyday life with the brand, even closer than we think. Visual is one important element in branding. Usually done by a visual stage designer. Just like us, using software tools (software) computer, manually using drawing tools or use other supporting equipment. But, in fact everyone-not just graphic designers, interior, buildings, landscaping, even you are a designer. Why is that? "Work design" what ever we earn?

Even maybe some of us can not use computer design software or draw well.The work is us sendiri.Setiap person is the brand, visual stage of the process brandingnya starts from what we wear, dresses, pants, hairstyles, glasses, big body. Up to things that are not related to visual as said words, speech, behavior, thought patterns, the way we eat, and so forth. This is called personal branding.

Then what affect personal branding? At least there are two things that we can see: the internal aspect (ourselves), that is what we want others to think about when seeing this and know ourselves kita.Hal can be very personal, could also have a specific goal to achieve something. External aspects (environment around us), that is what the perception that comes to mind when people see and know ourselves.

If the internal and external aspects can we synchronize, personal branding success with sukses.Tetapi if what other people think is not the same as what we want, nothing wrong with personal branding process in which we live.

Personal Branding in Business World

In the business world, the perception we want to create (internal) must be appropriate and relevant to the market segment that we want to go (external). This means may be perceptions that we create our identity is not real, but part of a strategy for the market segment.

For example, the pronunciation of certain words or phrases that became a trademark (trade mark) we are in the business world even though in everyday we never say a word or phrase. Some examples of cases of personal branding in the business world:

1. The use of individual name as a brand. When someone has a very strong perception in the public mind, the name of the person there who made a name brand such as the television show "The Oprah", "Kick Andy", or "Dorce Show"; and Paris Hilton perfume brand.

2. Use the name or the figure of the individual as a brand endorser. This was mostly done by the sports industry such as Nike and Adidas by hiring famous sports stars in their communication. Or in other brand products, this certainly has a certain period.

3. Building trust in an industry. Although individual names not be used as a brand name or endorser, by hearing the name alone, can establish a trust without seeing that person is on which company. Excess personal branding becomes the name of or endorser of a brand is if the individual has a good perception, which represented the brand will also increase its strength, of course, also applies vice versa.

Personal branding as an endorser is more secure because it has a contract period, but requires investment to continue to seek endorseryang appropriate. (*)