Personal Branding

Jumat, November 26, 2010 with 0 komentar »


Usually done by a visual stage designer. Just like us, using software tools (software) computer, manually using drawing tools or use other supporting equipment. But, in fact everyone-not just graphic designers, interior, buildings, landscaping, even you are a designer. Why is that? "Work design" what ever we earn?

Even maybe some of us can not use computer design software or draw well.The work is us sendiri.Setiap person is the brand, visual stage of the process brandingnya starts from what we wear, dresses, pants, hairstyles, glasses, big body. Up to things that are not related to visual as said words, speech, behavior, thought patterns, the way we eat, and so forth. This is called personal branding.

Then what affect personal branding? At least there are two things that we can see: the internal aspect (ourselves), that is what we want others to think about when seeing this and know ourselves kita.Hal can be very personal, could also have a specific goal to achieve something. External aspects (environment around us), that is what the perception that comes to mind when people see and know ourselves.

If the internal and external aspects can we synchronize, personal branding success with sukses.Tetapi if what other people think is not the same as what we want, nothing wrong with personal branding process in which we live.

Personal Branding in Business World

In the business world, the perception we want to create (internal) must be appropriate and relevant to the market segment that we want to go (external). This means may be perceptions that we create our identity is not real, but part of a strategy for the market segment.

For example, the pronunciation of certain words or phrases that became a trademark (trade mark) we are in the business world even though in everyday we never say a word or phrase. Some examples of cases of personal branding in the business world:

1. The use of individual name as a brand. When someone has a very strong perception in the public mind, the name of the person there who made a name brand such as the television show "The Oprah", "Kick Andy", or "Dorce Show"; and Paris Hilton perfume brand.

2. Use the name or the figure of the individual as a brand endorser. This was mostly done by the sports industry such as Nike and Adidas by hiring famous sports stars in their communication. Or in other brand products, this certainly has a certain period.

3. Building trust in an industry. Although individual names not be used as a brand name or endorser, by hearing the name alone, can establish a trust without seeing that person is on which company. Excess personal branding becomes the name of or endorser of a brand is if the individual has a good perception, which represented the brand will also increase its strength, of course, also applies vice versa.

Personal branding as an endorser is more secure because it has a contract period, but requires investment to continue to seek endorseryang appropriate. (*)

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Gold Investments offers an excellent way for investors to store wealth during difficult economic times. Gold metal is much more stable than other forms of investment.

Currently, gold prices surged after investor concerns center on the economy of the United States. Demand for gold continues to rise because investors are more confident to hold gold rather than cash.

See, in the past year, gold prices soared to 30 percent. In September 2009, the price of gold is still below U.S. $ 1000 per ounce (28.35 grams), is now approaching U.S. $ 1,300. In fact this is the highest figure of all time.


Shaun Connell, a blogger who also wrote seven financial investors how to invest in this precious metal. This paper is published DoughRoller.net, site management companies and financial investment in the United States.Referring to the article, VIVAnews reformulate the gold investment tips tailored to conditions in Indonesia.

1. Gold bullion
Investors who invest in gold would choose gold bullion. Gold bullion is considered valid if its purity reached 22-24 carats. In Indonesia, gold can be purchased at PT Aneka Tambang Tbk and the Precious Metals division Pawnshop. You can transact online through logammulia.com or contact phone number 021-299 80 900.

Gold bullion consists of various sizes, ranging from 25 grams, 50 grams, 100 grams, and 1 kilogram. Gold in this form is suitable for facilities investment. Wherever whenever we want to sell, its value is still adhering to international standards.

2. Gold deposits
You may not want to store the physical gold in the house because of the risk of theft. For this reason, gold can be stored in safety box at a bank or another. Or if you see bullionvault.com, this company provides gold transactions at once to save it.

3. Mutual fund gold
Gold mutual funds are another way to invest in this precious metal. You need not actually holding physical gold, but you can take the benefits.

Mutual funds are not only gold is usually invested in physical gold trading, but also transactions involving shares of gold mining companies. Before determining the investment in this fund, management fees, fund expenses, and net asset value should be considered.
Consult with financial advisors mutual fund providers. Mutual funds may provide stability of gold in your investment, but physical gold is much more stable. However, in Indonesia, gold mutual funds seems not quite popular.

4. Shares of gold mining
Investors who want to invest in gold without having the physical metals can also choose this type. You can buy shares in gold mining companies.Investors expect stock prices rise because of gold mining companies gold prices rose. However, these two events are not always congruent.

Investors can determine the success of the stock by examining the cost of gold production costs versus the price of gold. If the gold price is U.S. $ 700 per ounce and the cost to produce gold is U.S. $ 300, then the gold mine of profit margin is $ 400.

If the price of gold rose 10 percent, there will be increasing profits bonanza that about 20 percent. Conversely, falling prices will also result in a decrease of 20 percent. Therefore, some gold mining companies protect their investment with the gold price hedging the next 18 months. In Indonesia, one of the issuers in the gold mines are PT Aneka Tambang Tbk.

5. Gold ETF
Exchange Traded Fund (ETF) are mutual funds traded on stock exchanges.You can do this transaction with gold-based mutual funds. Unfortunately ETF investment in Indonesia is not going well.

6. Gold futures
Gold futures is another way of investing in gold without having physical gold.Buying and selling gold-term contract with a specific need. The price is also stated in the contract. If the gold price on the date the contract is higher than the gold price when the contract is made, then the investor will make a profit.However, if the price is lower, the investor will lose money.

Investing in gold futures may be a risky investment, because investors have to predict the movement of gold prices in the future.

7. Jewelry and gold coins
Gold coins, especially the rare, highly valued in the investment. It's not just because the value of gold but also because of the scarcity value. Meanwhile, gold jewelry is a common way of investing in this metal. Gold jewelry to choose from as well as investment and lifestyle.

Unfortunately, very little advantage of this investment. Because when you buy jewelry, money that you pay is made up for the price of gold, the cost of manufacture, design, and brand. Meanwhile, when sold, you only get the value of gold alone.


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SUCCSES SOTRY OF: MARISSA MAYER
He was only 35 years. However, this beautiful woman has a remarkable achievement is amazing. Recently, Fortune magazine crowned him in the ranks of 40 young business stars of the most shining.

He's not a normal woman. Although he was only three chief, Marissa Mayer - its complete name - has a job and a pretty big responsibility on Google, the largest search engine in cyberspace.

Marissa began to join in 1999 as the first female engineer. Now, Marissa occupy a new position focusing on new product development related to the location search service and local business booming.
This effort could help Google to attract more advertising from the shops and restaurants. Moreover, more than 90 percent of company revenue comes from online advertising.

Previously, he served as vice president of Google to Search Products & User Experience. He led the division related to the products web search, images, news, books, products, maps, Google Earth, Google Toolbar, Google Desktop, Google Health, Google Labs, to Google Chrome, internet browser and operating system is challenging Microsoft's Windows.

"Marissa has provided extraordinary kontrobusi search product in a decade. We are pleased with the variety of input," said Google's official statement as quoted by Bloomberg recently.

Now, Marissa is developing a new product that is more focused on search services and the location of local business booming. This effort could help Google to attract more advertising from the shops and restaurants.Moreover, more than 90 percent of company revenue comes from online advertising.

According to Google's records, this energetic young woman is not just direct the appearance and function of the Google search engine, but also play a role in more than 100 products through Google. His efforts have included designing and developing Google's search engine, translation sites more than 100 languages, and in charge of Google News and Gmail. Several patents have been filed on the product.

In the midst of busy life, Marissa had time to teach introductory computer programming classes at Stanford for more than 3,000 students. In his spare time, Marissa organizes Google Movies.

Marissa has been widely known figure and is often featured in various media. He entered the top 10 leaders of the future versions of Newsweek and a list of 50 Most Powerful Women Fortune. New York Times said he was the figure of a beautiful, intelligent, wealthy, successful, fashionable, and friendly.

Marissa received a bachelor's degree in symbolic systems and a master's degree in computer science from Stanford University. He also holds an honorary doctorate of engineering from the Illinois Institute of Technology.

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The following is an interview she had done with CNBC. In the interview some very interesting aspects of his life: He bought his first share at age 11 and he now regrets that he started too late!
1. Encourage your children to invest
2. Encourage your children to start some kind of business
3. Don’t buy more than what you “really need” and encourage your children to do and think the same
4. You are what you are
Always think how you can accomplish things economically
6. Assign the right people to the right jobs
7. Set goals and make sure people focus on them
8. Don’t try to show off, just be your self and do what you enjoy doing

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The world has become tightly connected since the internet. The web itself has replaced the practice of reading newspaper. Most of us now communicate through e-mails instead of paper and pen. We now watch networks or movies online, it has even become a wide business venture, so much so we can now make purchase and pay our bills through the internet. The web has also transformed friendships through various social media. It also provides us the possibility to reconnect with people from our childhood and it can be a life changing event.

Read more:

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