Not a new thing for a woman running a business. But a 'businesswoman'influential certainly not many women can achieve it.
One influential woman is Indra Nooyi, who ranked first of 50 most powerfulwomen in business by Fortune Magazine. He beat the other influential womenbusiness executives in the United States.
So, who really Indra Nooyi?
Indra Nooyi is Chairman and CEO of PepsiCo, food and beverage companies of the world. Some business units namely Quaker Pepsi, Pepsi-Cola, Tropicana, and Gatorade, and making food packaging in 200 countries. With revenues of U.S. $ 60 billion, Pepsi Co. employs 285 thousand people around the world.

Nooyi was the primary architect of PepsiCo's growth strategy. He served as Chairman and CEO on October 1, 2006. She designed the company's global strategy more than a decade and led the restructuring, including the divestment of restaurants YUM! be successful, the acquisition of Tropicana and the merger with Quaker Oats.

Before becoming CEO, he became president and Chief Financial Officer from 2001. He is responsible for starting of finance, strategy, business processes, enterprise and innovation platform.

He graduated from Madras Christian Colleh, menapat an MBA from the Indian Institute of Management in Calcutta, and a Master of Public and Private Management from Yale University.

But the real struggle of the mother of two daughters is truly extraordinary.Nooyi was born in Madras India 1955 is growing among the middle class and mendobarak conservative rule.
He joined the women's cricket team, he also even play the guitar in his band who are all women at the time studying at Madras Christian College. After earning his bachelor degree in chemistry, physics, and mathematics, he went to register at the Indian Institute of Management in Calcutta.

After working at several companies in India, he then moved to America to study in the United States, and was accepted at Yale University Graduate School of Management in New Haven. Surprisingly, her parents agreed and let her move to America. In fact, in 1978, never heard that an Indian girl studying to fly far across the country.

To fight in America, he had worked as a receptionist at night. He claimed to do all the work in the summer by using sari cloth not being able to buy clothes. Even when he went to interview at a prestigious business consulting firm, he uses the sari fabric because it can not afford a suit of clothes.

In America he worked for a prestigious consulting firm, Boston Consulting Group in 1980, and various projects for international companies, he worked to Motorola in 1986 and became a senior executive. Leadership makes it ogled by the Head of General Electric CEO Jack Welch and PepsiCo's Wayne Calloway, but he chose to work at Pepsi.

He then became the main determinant of Pepsi's strategy. He is not simply urging PepsiCo rebuild their identity and assets, but he was also influential in a number of important decisions. He made a deal negotiator with a high level. Pepsi then decided to separate the restaurant division in 1997, and make KFC, Pizza Hut and Taco Bell into a separate company.

He also became the chief deal maker for two important acquisitions of Tropicana orange juice companies buy U.S. $ 3.3 billion in 1998 and Quaker Oats for U.S. $ 14 billion.

With that success, Nooyi was promoted to chief financial officer in 2000.That is the highest position among Indian women in American companies. A year later, he was given the title president.

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Is Sehat Sutardja, which meant that businessmen. He is one of the founders of Marvell Technology Group Ltd., which manufactures semi-conductor company in Silicon Valley, California, United States. Current position as president and chief corporate executive (CEO) of the company.

The man was born in Jakarta 49 years ago was regarded as one of the pioneers of the modern semiconductor era. Breakthrough has a lot to change the electronics industry. The chip that used to only store data, now turned into a high-performance chips. Chip with low power, the central control of the global market for mobile computing devices and telephone communication devices.

Spirits in the electronic world started small. At age 13, he has become a certified radio technician. At that time, he also has succeeded in designing components and radio systems.
The spirit of relentless innovation, he has provided more than 150 patents.Now his name has been registered as a member at the Institute of Electrical and Electronics Engineers (IEEE), a non-profit professional organization whose members include experts telecommunications, computer networks, electrical, aerospace, and electronics. In 2006, the Silicon Valley Intellectual Property Law Association recognizes Sutardja as Inventor of the Year.

Sutardja has been a proponent of energy efficiency standards for electrical goods home. She has even worked with the government of the United States and China to establish performance standards of efficiency which can result in significant cost savings and carbon reduction.

Sutardja received a Master of Science degree and a PhD in Electrical Engineering and Computer Science from the University of California, Berkeley. He received his Bachelor of Science degree in Electrical Engineering from Iowa State.
In 2007, Forbes placed him as the world's richest people to 891. Her wealth at that time amounted to U.S. $ 1 billion, or about Rp 9 trillion.

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Personal Branding

Jumat, November 26, 2010 with 0 komentar »


Usually done by a visual stage designer. Just like us, using software tools (software) computer, manually using drawing tools or use other supporting equipment. But, in fact everyone-not just graphic designers, interior, buildings, landscaping, even you are a designer. Why is that? "Work design" what ever we earn?

Even maybe some of us can not use computer design software or draw well.The work is us sendiri.Setiap person is the brand, visual stage of the process brandingnya starts from what we wear, dresses, pants, hairstyles, glasses, big body. Up to things that are not related to visual as said words, speech, behavior, thought patterns, the way we eat, and so forth. This is called personal branding.

Then what affect personal branding? At least there are two things that we can see: the internal aspect (ourselves), that is what we want others to think about when seeing this and know ourselves kita.Hal can be very personal, could also have a specific goal to achieve something. External aspects (environment around us), that is what the perception that comes to mind when people see and know ourselves.

If the internal and external aspects can we synchronize, personal branding success with sukses.Tetapi if what other people think is not the same as what we want, nothing wrong with personal branding process in which we live.

Personal Branding in Business World

In the business world, the perception we want to create (internal) must be appropriate and relevant to the market segment that we want to go (external). This means may be perceptions that we create our identity is not real, but part of a strategy for the market segment.

For example, the pronunciation of certain words or phrases that became a trademark (trade mark) we are in the business world even though in everyday we never say a word or phrase. Some examples of cases of personal branding in the business world:

1. The use of individual name as a brand. When someone has a very strong perception in the public mind, the name of the person there who made a name brand such as the television show "The Oprah", "Kick Andy", or "Dorce Show"; and Paris Hilton perfume brand.

2. Use the name or the figure of the individual as a brand endorser. This was mostly done by the sports industry such as Nike and Adidas by hiring famous sports stars in their communication. Or in other brand products, this certainly has a certain period.

3. Building trust in an industry. Although individual names not be used as a brand name or endorser, by hearing the name alone, can establish a trust without seeing that person is on which company. Excess personal branding becomes the name of or endorser of a brand is if the individual has a good perception, which represented the brand will also increase its strength, of course, also applies vice versa.

Personal branding as an endorser is more secure because it has a contract period, but requires investment to continue to seek endorseryang appropriate. (*)

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Gold Investments offers an excellent way for investors to store wealth during difficult economic times. Gold metal is much more stable than other forms of investment.

Currently, gold prices surged after investor concerns center on the economy of the United States. Demand for gold continues to rise because investors are more confident to hold gold rather than cash.

See, in the past year, gold prices soared to 30 percent. In September 2009, the price of gold is still below U.S. $ 1000 per ounce (28.35 grams), is now approaching U.S. $ 1,300. In fact this is the highest figure of all time.


Shaun Connell, a blogger who also wrote seven financial investors how to invest in this precious metal. This paper is published DoughRoller.net, site management companies and financial investment in the United States.Referring to the article, VIVAnews reformulate the gold investment tips tailored to conditions in Indonesia.

1. Gold bullion
Investors who invest in gold would choose gold bullion. Gold bullion is considered valid if its purity reached 22-24 carats. In Indonesia, gold can be purchased at PT Aneka Tambang Tbk and the Precious Metals division Pawnshop. You can transact online through logammulia.com or contact phone number 021-299 80 900.

Gold bullion consists of various sizes, ranging from 25 grams, 50 grams, 100 grams, and 1 kilogram. Gold in this form is suitable for facilities investment. Wherever whenever we want to sell, its value is still adhering to international standards.

2. Gold deposits
You may not want to store the physical gold in the house because of the risk of theft. For this reason, gold can be stored in safety box at a bank or another. Or if you see bullionvault.com, this company provides gold transactions at once to save it.

3. Mutual fund gold
Gold mutual funds are another way to invest in this precious metal. You need not actually holding physical gold, but you can take the benefits.

Mutual funds are not only gold is usually invested in physical gold trading, but also transactions involving shares of gold mining companies. Before determining the investment in this fund, management fees, fund expenses, and net asset value should be considered.
Consult with financial advisors mutual fund providers. Mutual funds may provide stability of gold in your investment, but physical gold is much more stable. However, in Indonesia, gold mutual funds seems not quite popular.

4. Shares of gold mining
Investors who want to invest in gold without having the physical metals can also choose this type. You can buy shares in gold mining companies.Investors expect stock prices rise because of gold mining companies gold prices rose. However, these two events are not always congruent.

Investors can determine the success of the stock by examining the cost of gold production costs versus the price of gold. If the gold price is U.S. $ 700 per ounce and the cost to produce gold is U.S. $ 300, then the gold mine of profit margin is $ 400.

If the price of gold rose 10 percent, there will be increasing profits bonanza that about 20 percent. Conversely, falling prices will also result in a decrease of 20 percent. Therefore, some gold mining companies protect their investment with the gold price hedging the next 18 months. In Indonesia, one of the issuers in the gold mines are PT Aneka Tambang Tbk.

5. Gold ETF
Exchange Traded Fund (ETF) are mutual funds traded on stock exchanges.You can do this transaction with gold-based mutual funds. Unfortunately ETF investment in Indonesia is not going well.

6. Gold futures
Gold futures is another way of investing in gold without having physical gold.Buying and selling gold-term contract with a specific need. The price is also stated in the contract. If the gold price on the date the contract is higher than the gold price when the contract is made, then the investor will make a profit.However, if the price is lower, the investor will lose money.

Investing in gold futures may be a risky investment, because investors have to predict the movement of gold prices in the future.

7. Jewelry and gold coins
Gold coins, especially the rare, highly valued in the investment. It's not just because the value of gold but also because of the scarcity value. Meanwhile, gold jewelry is a common way of investing in this metal. Gold jewelry to choose from as well as investment and lifestyle.

Unfortunately, very little advantage of this investment. Because when you buy jewelry, money that you pay is made up for the price of gold, the cost of manufacture, design, and brand. Meanwhile, when sold, you only get the value of gold alone.


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SUCCSES SOTRY OF: MARISSA MAYER
He was only 35 years. However, this beautiful woman has a remarkable achievement is amazing. Recently, Fortune magazine crowned him in the ranks of 40 young business stars of the most shining.

He's not a normal woman. Although he was only three chief, Marissa Mayer - its complete name - has a job and a pretty big responsibility on Google, the largest search engine in cyberspace.

Marissa began to join in 1999 as the first female engineer. Now, Marissa occupy a new position focusing on new product development related to the location search service and local business booming.
This effort could help Google to attract more advertising from the shops and restaurants. Moreover, more than 90 percent of company revenue comes from online advertising.

Previously, he served as vice president of Google to Search Products & User Experience. He led the division related to the products web search, images, news, books, products, maps, Google Earth, Google Toolbar, Google Desktop, Google Health, Google Labs, to Google Chrome, internet browser and operating system is challenging Microsoft's Windows.

"Marissa has provided extraordinary kontrobusi search product in a decade. We are pleased with the variety of input," said Google's official statement as quoted by Bloomberg recently.

Now, Marissa is developing a new product that is more focused on search services and the location of local business booming. This effort could help Google to attract more advertising from the shops and restaurants.Moreover, more than 90 percent of company revenue comes from online advertising.

According to Google's records, this energetic young woman is not just direct the appearance and function of the Google search engine, but also play a role in more than 100 products through Google. His efforts have included designing and developing Google's search engine, translation sites more than 100 languages, and in charge of Google News and Gmail. Several patents have been filed on the product.

In the midst of busy life, Marissa had time to teach introductory computer programming classes at Stanford for more than 3,000 students. In his spare time, Marissa organizes Google Movies.

Marissa has been widely known figure and is often featured in various media. He entered the top 10 leaders of the future versions of Newsweek and a list of 50 Most Powerful Women Fortune. New York Times said he was the figure of a beautiful, intelligent, wealthy, successful, fashionable, and friendly.

Marissa received a bachelor's degree in symbolic systems and a master's degree in computer science from Stanford University. He also holds an honorary doctorate of engineering from the Illinois Institute of Technology.

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The following is an interview she had done with CNBC. In the interview some very interesting aspects of his life: He bought his first share at age 11 and he now regrets that he started too late!
1. Encourage your children to invest
2. Encourage your children to start some kind of business
3. Don’t buy more than what you “really need” and encourage your children to do and think the same
4. You are what you are
Always think how you can accomplish things economically
6. Assign the right people to the right jobs
7. Set goals and make sure people focus on them
8. Don’t try to show off, just be your self and do what you enjoy doing

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The world has become tightly connected since the internet. The web itself has replaced the practice of reading newspaper. Most of us now communicate through e-mails instead of paper and pen. We now watch networks or movies online, it has even become a wide business venture, so much so we can now make purchase and pay our bills through the internet. The web has also transformed friendships through various social media. It also provides us the possibility to reconnect with people from our childhood and it can be a life changing event.

Read more:

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If you are looking to become that next successful entrepreneur, consider what other entrepreneurs have found as they worked through their transformation into a successful business person. Not every entrepreneur has used all of the following ideas, but most will acknowledge their importance in getting to where you would like to be in business.

Set goals

This idea may sound a bit obvious but it is ignored quite often in the excitement of getting a business started. You need to have an idea of where you would like to end-up with your business idea. In this way, you can begin to set intermediate goals that will get you to the end goal. Your intermediate goals may start with a daily task list that ends with the successful completion of a more prominent goal a few weeks down the road. As these intermediate goal successes pile up your ultimate goal is one step closer. Baby steps are the words here.
Know your market

Education is power can be taken to heart in building a business. You are sure to attract and recruit good people along the way, but you still need to have a good idea about how things in the market you are tapping work and why. Take classes, talk to others in the field and fall down a few times on your own so you learn the "hard way."

Look through the clutter for good ideas

One of the skills that you will need to learn is how to sift through all the clutter that you will inevitably run into during your busy days. Some people just have the knacks of sorting through the static, but starting out, keep your baby steps in mind and what is needed to meet them. If the clutter is getting in the way of achieving that baby step ignore it, but keep it in mind for future reference.

Build relationships and tap the pain

If people are not helping you along your path they are potential sales. Understanding why these people want to buy your product or service is critical (how will this product make a persons life easier or better?) What pain drives them to need the product or service you are offering? Developing a pain list is a real priority even before you get going.

Taking a leap of faith

When it comes right down to it, you are going to need a bottle of aspirin. At some point every entrepreneur needs to be able to step off the edge and go-for-it. In some instances this may entail money commitment, in others time commitment. At some point all successful business people make that fatal decision of "all or nothing."

Spend wisely

Making the "all or nothing" leap of faith does not mean that successful business people are foolish with their hard earned capital. Every successful entrepreneur has a different perception of how to go about allocating capital, but all indicate that money is not water. If a large capital expenditure is needed they say that they are prepared to make it, but only after prudent research.

Reinvest in yourself

As business begins to take off most successful business people indicate that putting profits back into the business before paying yourself a kings ransom is the way to go. You want to make sure to pay yourself but make sure you pay the company until a fairly stable financial structure has been formed. After this has been achieved, pay yourself a bit better understanding that expansion of the business will also take capital.

Passion, focus and sticking at it

Belief goes a very long way in starting a new business. If you believe in your ideas others will tend to follow. Passion will sustain you as well, during those dark times when more things then you would like aren't going well. Unless you are extremely lucky, the process of getting a business off the ground is tough so you need to be able to stick with it.

Use smart people

Every single successful person in the world today will tell you that having smart people around you is the only way to go when starting and maintaining a new business. In most cases, these same people will also indicate that the people around them are smarter then they are. Remember also that this idea works all along the manufacturing and management spectrum. A shipping clerk will undoubtedly have a few good ideas that you had never thought of. Hiring wisely and being able to listen to those you are paying is a good idea.

Recognize the perception of the customer

Being able to understand the customer is a very important part of starting a new business. You are, after all, selling to them. If you do not recognize their needs how are you to sell to them? Once you recognize these needs working at communicating at their level is important. This takes time, but it is a necessity.

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Take The Entrepreneurial Challenge:

Have you ever wondered if you would make a great entrepreneur? If so, then I want you to take the Entrepreneurial Challenge. In this test you will discover the characteristic that entrepreneurs have that make us successful in life, and remember that most of us started out by just recognizing that we where different or desired a change from the normal boring and unstable lives that we were living.


Take the challenge, but I am warning you if you rank 90-100% on this test and discover that you are a born entrepreneur, you will never be the same again. This awareness of your true calling will change your life forever, and until you do something about it you will crave entrepreneurial freedom even if it is the last thing you do!

Complete The Entrepreneurial Challenge At Your Own Risk

  1. Yes or No.

Are you a self starter?

  1. Yes or No.

Do you enjoy the feeling of success?

  1. Yes or No.

Can you lead others on subjects that you know well?

  1. Yes or No.

Can you take charge and be the person who always gets things done?

  1. Yes or No.

Do you feel that you are not being challenged enough and/or that you have more to offer?

6. Yes or No.

Do you always wonder if there is more to life than your job, and/or cannot see yourself working as an employee forever?

7. Yes or No.

Do you ever wish that you had more money to spend and/or want to live a better lifestyle?

8. Yes or No.

Can you finish what you have started if you are passionate about the things that you are doing?

9. Yes or No.

Are you a person of your word, and always follow through with what you commit to?

10. Yes or No.

Are you ready for a change and sick and tired of making other people wealthy?

Add up the number of Yes answers in the Entrepreneurial Challenge.


If you have scored less than 5, you are not quite ready to move forward and need some more time to discover your desires.

If you have scored between 6 and 8, but answered Yes on question 10, then you are ready to move forward slowly with proper guidance.

If you have scored 9 or higher than you are ready right now to change your life, get educated on the opportunities that are out there for you, and swiftly begin transforming into an entrepreneur.

Remember that being an entrepreneur is only a decision of character for someone who wants a better life.

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